New York City entrepreneur Eli Seruya presently owns and operates a Brooklyn-based Liberty Tax Service franchise and the business finance consultancy Midtown Consulting Group. Eli Seruya also runs Modest By The Sea, a distributor of comfortable, concealing swimsuits for Muslim women who want to maintain their modesty while wearing fashionable and practical beach clothing.

Shipping to destinations worldwide, Modest By The Sea features an extensive line of slim-fit and full-body swimwear and accessories for Muslim women. The company offers gift certificates to customers who want to surprise loved ones but also want to let them choose their own swimwear. Buyers can easily purchase and electronically send gift certificates through the company website. The certificate-sending program allows buyers to send a short message along with their electronic gift certificates.
Gift certificate holders receive an online account that they may use to purchase anything from the company’s website,