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Founded by Eli Seruya to give Muslim women a modest alternative to more revealing swimwear, Modest by the Sea strives to offer high-quality products at reasonable prices while remaining true to traditional values. Eli Seruya, a longtime executive in the apparel industry, saw an opportunity to give Muslim women a way to feel comfortable at the beach both physically and morally.

Modest by the Sea provides two different styles of swimsuit made of comfortable, water-repellant, quick-drying fabrics. The first style, full-body swimsuits, is a more traditional option. Most of these loose-fitting suits can be worn with or without matching swimming caps. The second style option is Modest by the Sea’s slim fit line, which features a tighter fit around the legs and arms while maintaining modesty with a skirt and loose-fitting top. Each style offers different color options to fit a wide range of personal preferences and situations.


New York City entrepreneur Eli Seruya presently owns and operates a Brooklyn-based Liberty Tax Service franchise and the business finance consultancy Midtown Consulting Group. Eli Seruya also runs Modest By The Sea, a distributor of comfortable, concealing swimsuits for Muslim women who want to maintain their modesty while wearing fashionable and practical beach clothing.

Shipping to destinations worldwide, Modest By The Sea features an extensive line of slim-fit and full-body swimwear and accessories for Muslim women. The company offers gift certificates to customers who want to surprise loved ones but also want to let them choose their own swimwear. Buyers can easily purchase and electronically send gift certificates through the company website. The certificate-sending program allows buyers to send a short message along with their electronic gift certificates.
Gift certificate holders receive an online account that they may use to purchase anything from the company’s website,

An experienced businessman, Eli Seruya is the owner of Liberty Tax Service in Brooklyn, New York. He also leads the Midtown Consulting Group, which provides clients with financial in-house managerial assistance on a short-term or long-term basis. Additionally, Mr. Seruya’s clothing company, Modest by the Sea, sells a line of swimwear fashions designed especially for Muslim women. Eli Seruya founded Modest by the Sea to offer Muslim women stylish bathing suits that uphold Muslim standards of modesty.

Women’s swimwear designs featured on the Modest by the Sea website showcase both full-body and slim-fitting styles. The comfortable, lightweight suits are available in such full-body styles as the Abal-Muslim swimsuit, the Aila Blue suit, or the Haifa Muslim Cruisewear design. The slim-fit Afifa swimsuit is a popular basic style.

The suits, which are made to dry quickly, resist both UV and chlorine. They are available in a broad range of sizes, from small to extra-large. Shipment to U.S. residents is free for any swimsuits ordered through the online store, which may be found at