Eli Seruya brings years of experience in the fashion industry to his role as owner of Modest by the Sea. The innovative Muslim swimwear company is located in Brooklyn, New York, home to a large Islamic community. Eli Seruya founded the company in 2011 with the goal of providing high-quality, attractive merchandise to an underserved clientele. Modest by the Sea features appealing, modern swimsuits in fabrics that are both water repellent and chlorine resistant.
Eli Seruya understands that many women wish to adhere to religious traditions while maintaining a sense of style. To that end, Seruya’s company offers slim-fit and full-body lines, including styles with or without hair coverings, as well as a range of accessories. The most popular swimsuit is the Aila Red, which is crafted of quick-drying, lightweight material that impedes ultraviolet rays. Customers may shop through the company’s website, ModestbytheSea.com, which includes a helpful size chart and testimonials from satisfied customers. The online store accepts a variety of payment options, including PayPal and credit cards, and shipping throughout the United States is free.
In addition to fulfilling his duties with Modest by the Sea, Eli Seruya owns Midtown Consulting Group and Liberty Tax Service. Outside of work, Seruya remains active in his New York community. As President of his local temple, he provides complimentary tax return services to underserved individuals. Fluent in various languages, the entrepreneur is currently studying Arabic.

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